Verity for insurance agencies
Renewals are the whole business and they run on dates. Verity tracks the renewal pipeline, the documentation behind each policy and the commission you are owed for it.
Verity runs the agency. Insurer systems stay where they are.
Verity / Book
LivePolicies in force
2,140
Renewals in 90 days
384
Commission unreconciled
₹8.2 L
Claims in progress
46
Needs attention
Illustrative figures. Verity shows your own book in this shape.
How the business runs
An insurance agency’s value is its book, and a book is a set of dated renewals. Every policy has a date on which it either renews or lapses, and a lapse is not a lost sale — it is the loss of a client the agency already had, already knew and had already paid to acquire.
Renewals therefore need to be worked as a pipeline rather than processed as they arrive. Ninety-six renewals inside ninety days with no contact recorded is a lapse rate forming, and it is entirely visible in advance.
The second fact is commission. Insurers pay commission on premium and it arrives in statements that have to be reconciled against the policies the agency actually placed. Eight point two lakh unreconciled across five insurers is money earned and not verified.
The third is claims. A client experiences the agency almost entirely at claim time, and claims stall on documents the client has not sent. Eleven stalled claims is eleven clients forming an opinion at the worst possible moment.
The fourth is documentation. What was recommended and on what basis is a record the agency needs years later.
Verity works the renewal pipeline, reconciles commission, supports claims and keeps the documentation.
What Verity calls these things
What gets in the way
Insurance agency difficulties come from a book that renews on dates and income that arrives in statements.
Renewals are processed rather than worked
Renewal notices arrive and are handled as they come, so policies lapse that a conversation would have kept.
In Verity Renewals are a dated pipeline with owners and contact history, worked ahead of the date.
Commission statements are not reconciled
Insurer statements arrive net of adjustments and are accepted rather than matched against placed policies.
In Verity Commission is expected per policy and reconciled against statements, with variances raised.
Claims stall on client documents
A claim waits for paperwork the client has not sent, at the moment the client is judging the agency most harshly.
In Verity Claim document requirements are checklist items with an age and an owner.
The suitability basis is not recorded
What was recommended and why exists in a conversation, and is needed years later.
In Verity Recommendation and basis are recorded against the policy at the point the policy is sold.
Client households are fragmented across policies
The same household holds several policies recorded separately, so cross-sell and total value are invisible.
In Verity Policies attach to a client or household record, so the whole relationship is visible.
Lapse reasons are never captured
A policy lapses and nobody records whether it was price, service or a competitor.
In Verity Lapse reasons are recorded, so the pattern is addressable.
The complete system
One system across the book, renewals, claims and commission.
Records
Each policy carries its insurer, cover, premium, renewal date, documents, commission basis and recommendation record.
Why it matters here The policy is the unit of the book and of the income.
In practice Two thousand one hundred and forty policies with their renewal dates as a pipeline.
Work
Renewals are work with a date, an owner, contact history and an outcome; lapses record a reason.
Why it matters here A renewal worked ahead of its date is a different outcome from one processed at it.
In practice Ninety-six renewals inside ninety days with no contact recorded.
Workflows
Claims move through defined steps with document checklists, insurer interaction and settlement recorded.
Why it matters here Claims are where the client forms their opinion of the agency.
In practice Eleven claims stalled on client documents, chased with an age.
Relationships
Clients carry their policies, household members, renewal dates, claims, contact history and total premium.
Why it matters here A household with five policies is one relationship and five separate records in most agencies.
In practice Total premium and cover gaps visible per household.
Suppliers
Insurers carry their products, commission bases, statement cycles, settlement reliability and balances.
Why it matters here Commission is earned from insurers and arrives in statements that need matching.
In practice Eight point two lakh unreconciled across five insurers.
People
Staff are modelled once, and every policy, renewal, claim and recommendation carries who owns it.
Why it matters here Renewal and retention rates vary by advisor and are worth knowing.
In practice Retention rate by advisor across their book.
Control
One permission model and one audit trail, with recommendation basis and disclosures recorded at sale.
Why it matters here The record of what was recommended and why is needed long after the conversation.
In practice Thirty-eight policies without a recorded suitability basis.
Reports and analytics
Renewal and lapse rates, lapse reasons, commission expected against received, claim cycle times and household coverage come from the records.
Why it matters here The book’s value is its retention rate, and retention is measurable in advance.
In practice Renewals contacted against renewals due, by advisor and month.
Verity AI
Verity AI answers from your own policy, renewal, claim and commission records, respects permissions, and can create assigned follow-ups.
Why it matters here The valuable questions are about dates approaching and money owed.
In practice "Which renewals inside ninety days have no contact?" returns ninety-six with calls assigned.
Communication
Calls, notices and correspondence attach to the policy, claim or client they concern.
Why it matters here A renewal conversation is better for knowing what was last discussed.
In practice The last renewal conversation visible before this one.
Orders
Premium collection, instalments and refunds are recorded against the policy and client.
Why it matters here Premium not collected is cover at risk and commission not earned.
In practice Instalments outstanding against policies still in force.
Locations
Branches roll into the agency with books, advisors and reporting following the same structure.
Why it matters here Retention and mix vary by territory and advisor.
In practice Retention and product mix by branch.
Work in motion
These already happen. Worked as a pipeline, the book stops shrinking quietly.
A renewal worked three weeks ahead is a conversation; worked on the day it is an administrative event.
The basis is the record that matters years later, and it takes a moment at the time.
A claim stalled on documents is the agency’s reputation being decided.
Statements are accepted far more often than they are checked.
Cross-sell to an existing household is the cheapest new business an agency can write.
Verity AI
Verity AI reads the same policy, renewal, claim and commission records the agency creates as it works. It answers across your book, respects permissions, and can turn an answer into calls and queries.
Verity / Ask
Verity AI only returns what the person asking has permission to see.
Without chasing
Each runs from the agency’s own records at the point the condition is met.
When
A renewal date approaches
When
A commission statement is received
When
A claim document remains outstanding
When
A policy lapses
When
A policy is placed
What you can understand
Retention, commission and claims from the book’s own records.
Verity records the agency’s book and process. Insurer systems and statutory filings continue as they are.
One system, different ways of seeing it
Everyone works from the same records.
Principal
Is the book growing or shrinking?
Renewal and lapse rates, lapse reasons, commission reconciliation, retention by advisor.
Advisor
Who am I calling this week?
Renewals due with history, claims in progress, household gaps, contact outstanding.
Claims support
What is stalled?
Claims by stage, documents outstanding, insurer responses, client updates due.
Accounts
What are we owed?
Expected against received commission, variances by insurer, premium collection, refunds.
Where it is used
Renewals worked as a dated pipeline with owners and contact history rather than processed as notices arrive.
Expected commission recorded at placement and matched against insurer statements, so variances are raised rather than accepted.
Claim requirements as checklist items with an age, at the moment the client is judging the agency most.
Recommendation and basis recorded at sale, available years later when it is needed.
Policies grouped by household, making cover gaps and cross-sell visible.
Reasons recorded at lapse, turning attrition into an addressable pattern.
Plain-language questions across renewals, claims, commission and households, with calls assigned in the same step.
Getting there
Insurer portals and statutory arrangements continue and are mapped during implementation. Clients, policies with renewal dates, commission bases, open claims and documents are brought across.
Implementation runs about four weeks: discovery and mapping, configuration, migration, then an ongoing operations partnership.
Questions
Verity AI answers questions from your own policy, renewal, claim and commission records: which renewals inside ninety days have no contact, what commission is unreconciled, which claims are stalled on documents, what your lapse reasons are. Each answer can become a call or a query.
Because a lapse is the loss of a client you already had and already paid to acquire. A renewal worked three weeks ahead is a conversation; the same renewal handled on the date is an administrative event with a much worse outcome.
Expected commission is recorded per policy at placement and matched against insurer statements, so adjustments and shortfalls are raised as variances rather than accepted because the statement arrived net.
Claims carry document checklists with owners and ages, so paperwork the client has not sent is chased rather than waited for — which matters because the claim is when the client forms their view of the agency.
The recommendation and the basis for it are recorded against the policy at the point the policy is sold, which takes a moment then and is the record that matters years later.
Policies attach to a client and household record, so total premium, cover gaps and overlaps are visible — and cross-sell to an existing household is the cheapest business an agency writes.
No. Insurer portals and statutory arrangements continue and are mapped during implementation. Verity holds the book, the renewal pipeline, claims support, commission reconciliation and the records behind them.
About four weeks: discovery and mapping of the book and commission arrangements, configuration, migration of clients, policies and renewal dates, then an ongoing operations partnership.
Every one of them is a client you already have. Tell us how renewals are worked today.