Verity for importers

You paid for it in March. You will know what it cost in July.

Importing commits money months before the goods exist as sellable stock. Verity tracks every shipment from order to clearance with landed cost building as it moves.

Verity runs the import business. Customs filing and accounting continue where they are.

Verity / Pipeline

In transit and clearing

Live

Shipments in transit

23

9 suppliers

Value committed

₹6.4 Cr

not yet sellable

Days at port

7.2 avg

free period 5 days

Landed cost variance

+4.9%

against estimate

Needs attention

  • 3 containers past the free period Demurrage accruing daily
  • Landed cost 4.9% above estimate Freight and exchange movement
  • 2 shipments short-landed against invoice Claim window open
  • 1 supplier consistently late by 11 days Lead time assumption wrong

Illustrative figures. Verity shows your own pipeline in this shape.

How the business runs

Money leaves early, goods arrive late, and cost is only known at the end.

An importer commits working capital at order and receives sellable stock months later. Six point four crore in transit is money that is neither cash nor inventory, and the business runs on the accuracy of a pipeline it can only see through documents.

The second characteristic is that cost accumulates along the journey. The invoice price is the beginning; freight, insurance, duty, clearing charges, transport and exchange movement all land afterwards, and landed cost four point nine per cent above estimate is a margin already sold at the wrong price if goods were quoted on the estimate.

The third is the port clock. Free periods expire and demurrage accrues daily, and three containers past the free period is a cost with no revenue attached that grows while documentation is chased.

The fourth is that quality is discovered on arrival, when recourse is weakest. Short-landing, damage and specification variance have claim windows that expire while the goods are being unpacked.

The fifth is supplier lead time. A supplier consistently eleven days late is not a series of delays but a wrong planning assumption, and it is only visible when promised and actual dates are both recorded.

Verity tracks shipments through every stage, builds landed cost as costs arrive, and holds supplier reliability against the plan.

What Verity calls these things

  • Shipments, containers, consignmentsLogistics
  • Purchase orders and proforma invoicesOrders
  • Overseas suppliers and agentsSuppliers
  • Duty, freight, clearing, landed costRecords
  • Bonded stores, warehouses, yardsLocations
  • Customers, distributors, retailersRelationships
  • Documentation, permits, complianceControl

What gets in the way

A long pipeline, an accumulating cost, and a clock at the port.

Import difficulties come from committing money before the goods and the cost both exist.

  • The pipeline is only visible through documents

    Shipments sit in email threads with agents and suppliers rather than in one view.

    In Verity Every shipment is a record with stage, dates, documents and value committed.

  • Landed cost is known too late to price with

    Goods are quoted on estimated cost and the real cost lands after the sale.

    In Verity Landed cost builds as each charge arrives, with variance against estimate visible.

  • Demurrage accrues while documents are chased

    A container sits past its free period because one document is missing.

    In Verity The free period is a tracked clock with document readiness against it.

  • Claims expire before the goods are checked

    Short-landing and damage are found after the window to claim has closed.

    In Verity Arrival checks are scheduled against claim windows with findings recorded.

  • Supplier lead times are assumed, not measured

    Planning uses quoted lead times while actual performance differs consistently.

    In Verity Promised against actual dates are held per supplier, correcting the planning assumption.

  • Exchange movement is absorbed silently

    The rate moves between order and payment and margin changes without anyone deciding.

    In Verity Rate at order and at settlement are both recorded against the shipment cost.

The complete system

Everything Verity manages for importers

One system across shipments, cost, clearance and stock.

Logistics

Shipments, containers and transit

Each shipment carries its supplier, contents, dates promised and actual, vessel or flight, documents, port stage and free period.

Why it matters here The pipeline is the business, and it is only manageable as records rather than correspondence.

In practice Twenty-three shipments in transit across nine suppliers.

Records

Duty, freight, clearing and landed cost

Every charge attaches to the shipment as it arrives, building landed cost per line and per unit against the estimate.

Why it matters here Pricing on estimated cost is only safe when the variance is measured.

In practice Landed cost 4.9% above estimate.

Suppliers

Overseas suppliers and agents

Suppliers carry quoted against actual lead times, quality on arrival, documentation accuracy and payment terms.

Why it matters here A consistently late supplier is a planning correction, not a series of incidents.

In practice A supplier consistently eleven days late.

Orders

Purchase orders and commitments

Orders carry quantities, prices, currency, payment terms, expected arrival and the value committed.

Why it matters here Committed value that is not yet stock is the working capital position.

In practice Value committed in transit against available credit.

Control

Documentation, permits and compliance

One permission model and one audit trail, with document readiness and regulatory requirements tracked per shipment.

Why it matters here A missing document is what turns a free period into demurrage.

In practice Document readiness against free period expiry.

Inventory

Arrival, inspection and stock

Arrival quantities, condition, specification variance and put-away are recorded against the shipment lines.

Why it matters here What arrived is often not what was invoiced, and the difference has a claim window.

In practice Two shipments short-landed against invoice.

Locations

Ports, bonded stores and warehouses

Locations carry the shipments held, clearance state and storage cost accruing.

Why it matters here Goods at a port are costing money in a way goods in a warehouse are not.

In practice Three containers past the free period.

Reports and analytics

Pipeline, cost and supplier reporting

Committed value, landed cost variance, demurrage exposure, supplier reliability and arrival quality come from the records.

Why it matters here The importer’s margin is decided by cost accuracy and pipeline discipline.

In practice Landed cost variance by supplier and route.

Verity AI

Ask the pipeline a question

Verity AI answers from your own shipment, cost, supplier and arrival records, respects permissions, and can create assigned follow-ups.

Why it matters here The questions that matter are about what is stuck and what it really cost.

In practice "Which containers are past their free period?" returns three with the missing documents.

Relationships

Customers and forward commitments

Customer orders and commitments are held against expected arrivals.

Why it matters here Selling stock that is still on water requires the arrival date to be honest.

In practice Customer commitments matched to shipments in transit.

Communication

Supplier and agent correspondence

Correspondence with suppliers, agents and clearing houses attaches to the shipment it concerns.

Why it matters here A shipment’s history is mostly conversation, and it belongs on the record.

In practice Clearing correspondence attached to the shipment.

Workflows

Clearance and claim handling

Clearance steps and claims run as tracked sequences with owners and deadlines.

Why it matters here Both are time-bound processes where a missed step costs money directly.

In practice Claims raised within the window against short-landed shipments.

Work in motion

Order, ship, clear, receive, cost.

These already happen. Recorded, the pipeline and the cost both become visible.

Order and commitment

  1. 01 Order placed with price, currency and terms
  2. 02 Expected shipping and arrival dates recorded
  3. 03 Value committed tracked against working capital
  4. 04 Payment milestones scheduled
  5. 05 Rate at order recorded

Recording the rate at order is what makes exchange movement measurable later.

Transit tracking

  1. 01 Shipment created with contents and documents
  2. 02 Departure confirmed against the promise
  3. 03 Transit stages updated
  4. 04 Arrival date projected
  5. 05 Customer commitments updated

A projected arrival that moves should move the customer commitment with it.

Clearance

  1. 01 Document readiness checked before arrival
  2. 02 Free period clock started at arrival
  3. 03 Duty and charges recorded as assessed
  4. 04 Clearance completed and release obtained
  5. 05 Transport to warehouse arranged

Document readiness before arrival is the only reliable defence against demurrage.

Arrival and claim

  1. 01 Quantities counted against invoice and packing list
  2. 02 Condition and specification checked
  3. 03 Variances recorded with evidence
  4. 04 Claim raised within the window
  5. 05 Outcome recorded against the supplier

The claim window is short and starts before unpacking finishes.

Landed cost close

  1. 01 All charges attached to the shipment
  2. 02 Landed cost allocated per line and unit
  3. 03 Variance against estimate calculated
  4. 04 Selling prices reviewed
  5. 05 Estimate basis corrected for the next order

Correcting the estimate basis is what stops the same variance repeating.

Verity AI

Ask about the pipeline and real cost.

Verity AI reads the same shipment, cost, supplier and arrival records the business creates as it trades. It answers from your own pipeline, respects permissions, and can turn an answer into a chase or a pricing correction.

  • Grounded Answers come from your own records and workflows, not from generic model knowledge.
  • Permission-aware It only sees what the person asking is allowed to see.
  • Actionable An answer can become a task, an assignment or a follow-up.
  • Traceable Every action it takes stays part of the operational record.

Verity / Ask

Grounded in your pipeline records

  • Which containers are past their free period and what is missing?
  • What is landed cost variance against estimate by supplier?
  • Which suppliers are consistently late against quoted lead times?
  • What value is committed in transit and arriving when?
  • Which shipments arrived short or damaged and are claims raised?
  • What has exchange movement cost between order and settlement?
  • Which customer commitments depend on shipments still at sea?
  • What is demurrage exposure this month?
  • Summarise pipeline value and landed cost position.

Verity AI only returns what the person asking has permission to see.

Without chasing

The clock, the cost and the claim.

Each runs from the business’s own records at the point the condition is met.

When

A shipment approaches arrival

  • Document readiness checked
  • Missing documents chased with owners
  • Clearing agent briefed

When

A container approaches its free period expiry

  • Escalated with the blocking item
  • Daily demurrage exposure calculated
  • Resolution recorded

When

A charge is recorded against a shipment

  • Landed cost recalculated per line
  • Variance against estimate surfaced
  • Pricing review raised where material

When

Arrival quantity differs from invoice

  • Variance recorded with evidence
  • Claim raised within the window
  • Supplier performance updated on outcome

When

A supplier misses a promised shipping date

  • Actual against promised recorded
  • Arrival projection updated
  • Affected customer commitments flagged

What you can understand

What the business can see.

Pipeline, cost and supplier reliability from trading records.

Pipeline

  • Value committed by stage
  • Shipments in transit and arriving
  • Projected against promised arrival
  • Customer commitments dependent on transit

Cost

  • Landed cost per line and unit
  • Variance against estimate by supplier and route
  • Duty, freight and clearing components
  • Exchange movement between order and settlement

Port

  • Days at port by shipment
  • Free period adherence
  • Demurrage incurred and its causes
  • Document readiness performance

Suppliers

  • Quoted against actual lead time
  • Arrival quality and short-landing
  • Documentation accuracy
  • Claim outcomes

Verity records the import operation. Customs filing and accounting continue where they are.

One system, different ways of seeing it

One business, four views.

Everyone works from the same records.

  • Owner

    Where is my money and what will it cost?

    Value committed in transit, landed cost variance, demurrage exposure, supplier reliability.

  • Import coordinator

    What arrives when and is it ready?

    Shipment stages, document readiness, free period clocks, clearing progress.

  • Warehouse

    What is arriving and does it match?

    Expected arrivals, count against invoice, condition and variance, put-away.

  • Sales

    What can I promise?

    Projected arrivals, committed stock, landed cost for pricing, customer commitments.

Where it is used

What importers use Verity for

  • Seeing the pipeline as records

    Every shipment with its stage, dates, documents and committed value in one view rather than reconstructed from correspondence with agents and suppliers.

  • Building landed cost as it happens

    Freight, duty, clearing and transport attaching to the shipment as they arrive, with variance against estimate visible before the stock is priced.

  • Avoiding demurrage

    Free period clocks with document readiness against them, so a container sitting at a port has a named blocking item and an owner.

  • Claiming within the window

    Arrival checks scheduled against claim deadlines, with quantity and condition variances recorded as evidence.

  • Correcting lead time assumptions

    Promised against actual dates per supplier, turning consistent lateness into a planning correction rather than a repeated surprise.

  • Measuring exchange movement

    Rate at order and at settlement recorded against the shipment, so currency movement is a visible component of cost.

  • Asking about the pipeline

    Plain-language questions across shipments, cost, suppliers and arrivals, with chases and pricing reviews raised in the same step.

Getting there

Bring the business with you.

Customs filing and accounting continue where they are and are mapped during implementation. Suppliers with lead time history, open orders, shipments in transit, landed cost structures, document requirements and arrival history are brought across.

  • Excel
  • Google Sheets
  • Legacy ERP
  • CRM
  • One operating environment

Implementation runs about four weeks: discovery and mapping, configuration, migration, then an ongoing operations partnership.

Questions

Questions importers ask

What can AI software do for an importer?

Verity AI answers questions from your own shipment, cost, supplier and arrival records: which containers are past their free period and what is missing, what landed cost variance is by supplier, which suppliers are consistently late, what value is committed in transit. Each answer can become a chase or a pricing correction.

How does landed cost work?

Each charge — freight, insurance, duty, clearing, transport — attaches to the shipment as it arrives and is allocated across lines and units, with variance against the original estimate visible. That is what makes pricing safe before every cost has landed.

Can it help avoid demurrage?

Free periods are tracked as clocks from arrival with document readiness measured against them, so a shipment about to incur demurrage has a named missing item and an owner rather than a general sense that something is delayed.

How does it handle short-landing and damage?

Arrival checks are scheduled against claim windows and quantity, condition and specification variances are recorded with evidence, so claims are raised while there is still recourse.

Does it measure supplier reliability?

Promised and actual dates are both recorded per shipment, which converts a supplier who is consistently late into a corrected planning assumption instead of a recurring delay.

What about currency movement?

The rate at order and the rate at settlement are recorded against the shipment, so exchange movement appears as a component of landed cost rather than a difference absorbed in accounts.

Does it replace customs filing?

No. Customs filing and accounting continue where they are and are mapped during implementation. Verity holds the import operation — shipments, documents, cost build-up, arrivals and supplier performance.

How long does implementation take?

About four weeks: discovery and mapping of shipment stages, cost structures, document requirements and supplier terms, configuration, migration of open orders and shipments, then an ongoing operations partnership.

Start with the containers at the port.

They are costing money daily for a document reason. Tell us how shipments are tracked today.