Verity for developers
Construction-linked collections are a developer’s cash flow, and they depend on a demand being raised when a stage completes. Verity connects the site to the demand to the collection.
Runs alongside your existing accounting and approval processes.
Verity / Projects
LiveUnits sold
412 of 640
Demands unraised
68
Collections overdue
₹22 Cr
Handovers pending
46
Needs attention
Illustrative figures. Verity shows your own projects in this shape.
How the business runs
Residential development is funded largely by construction-linked payments: a customer pays instalments as stages of the building are completed. The mechanism only works if the achievement of a stage triggers a demand, and the demand triggers a collection. In most developers those three live in three places — the site records progress, the sales office holds the customer, and accounts raise the demand — with a manual step between each.
That gap is expensive in the most direct way possible. Sixty-eight demands unraised against milestones already achieved is thirty-one crore of collectible cash the business has earned and not asked for, while it borrows to fund the same construction.
The second issue is inventory. A developer’s stock is a fixed set of units with a price list that changes over the project, and it is sold through direct sales and channel partners simultaneously. Double bookings, unrecorded holds and stale availability are routine, and every one of them is a customer conversation that goes badly.
The third is collection follow-up. A customer overdue on a construction-linked instalment is not a normal debtor: the relationship continues for years and ends with a handover, so the chase has to be persistent and recorded rather than aggressive and forgotten.
The fourth is handover, where the snag list is the difference between a satisfied customer and a dispute.
Verity connects the project, the unit, the customer, the milestone, the demand, the collection and the handover as one chain.
What Verity calls these things
What gets in the way
Developer difficulties come from a break between construction progress and the commercial process that depends on it.
Demands lag milestone achievement
A construction stage completes and the demand is raised weeks later, because nothing connects the site record to the commercial one.
In Verity Milestone achievement raises demands automatically against every unit on that stage.
Availability is stale and double bookings happen
Units are held, released and sold through direct sales and channel partners at once, and the availability list is a shared document.
In Verity Unit state is a record — available, held, booked, agreement executed — so availability is live for everyone selling.
Collection follow-up is inconsistent
Overdue instalments are chased by whoever remembers, on a relationship that continues for years.
In Verity Balances age on the customer record with contact history, so follow-up is persistent and defensible.
Channel partner commissions are reconciled late
Commissions are agreed per booking and settled from memory across many partners and slabs.
In Verity Commission terms are recorded against the booking, so what is due is calculable rather than negotiated.
Handover is a snag list nobody owns
A unit is ready, snags are raised verbally at inspection, and handover slips past its committed date.
In Verity Snags are work with owners and dates against the unit, so handover is a tracked process.
Approvals and compliance documents are scattered
Statutory approvals, sanctions and their conditions live with different consultants and are needed together.
In Verity Approvals attach to the project record with their conditions and validity dates.
The complete system
One system connecting construction, sales and collections.
Records
Every unit is a record with its project, tower, floor, configuration, price, current state and the customer holding it.
Why it matters here The unit is the stock, and stale availability is the most common cause of a bad customer conversation.
In practice Four hundred and twelve of six hundred and forty units sold, with live state per unit.
Workflows
Construction milestones, payment demands, receipts and interest on delay are defined steps linked to the unit and the customer.
Why it matters here This chain is the developer’s cash flow, and it currently has manual joins at every link.
In practice Sixty-eight demands raised automatically from achieved milestones rather than assembled by hand.
Orders
Bookings carry their unit, customer, price, payment plan, channel partner, agreement status and documentation.
Why it matters here The booking is where the price, the plan and the commission are fixed, and disputes return to it.
In practice A booking with its agreed payment plan and commission terms, referenced at every later demand.
Relationships
Customers and partners are records with their bookings, payment history, communications, commissions and balances.
Why it matters here A developer’s customer relationship runs for years and ends with a handover, so its history matters throughout.
In practice A customer’s full demand and payment history, visible before a collection call.
Work
Progress, inspections, snags and handover steps are work with owners, dates and states against units and towers.
Why it matters here Handover is the last impression and the most common source of dispute, and it is a process rather than an event.
In practice Eleven handovers past their committed date, each showing the outstanding snags.
Suppliers
Suppliers are relationships with their packages, progress, certification, payments and performance.
Why it matters here Construction progress determines demands, so contractor performance is a cash-flow variable.
In practice A contractor behind on a stage, alongside the demands that depend on it.
People
Staff are modelled once, and every booking, demand, collection call and snag shows who owns it.
Why it matters here Collections and handover both depend on someone specific following through.
In practice Collection follow-ups by owner with outcomes recorded.
Reports and analytics
Inventory and sales velocity, demand raised against achieved, collection ageing, channel partner performance, construction progress and handover status come from the operational records.
Why it matters here A developer’s two questions — what is sold and what is collected — are answered from three systems today.
In practice Collectible cash against milestones achieved, current rather than compiled.
Verity AI
Verity AI answers from your own unit, booking, milestone and collection records, respects permissions, and can create assigned follow-ups.
Why it matters here The most valuable question — what have we earned and not asked for — spans construction and finance.
In practice "Which demands are unraised against achieved milestones?" returns sixty-eight with their value.
Control
One permission model and one audit trail, with price exceptions, unit holds and cancellations as approvals.
Why it matters here Discounting and holds are where a price list quietly stops meaning anything.
In practice A price exception recorded against the booking with the approver.
Communication
Demands, reminders, responses and complaints attach to the booking or unit they concern.
Why it matters here A relationship lasting several years produces correspondence that must be findable at handover.
In practice Every demand and reminder sent, visible when a customer disputes an interest charge.
Locations
Locations roll into the business, with units, progress and reporting following the same structure.
Why it matters here Milestones are achieved per tower, and demands follow that structure.
In practice Milestone achievement by tower, driving demands for the units within it.
Work in motion
These already happen across three departments. As one chain they stop losing weeks at each join.
This is the developer’s cash flow, and every manual join in it costs weeks of collection.
A hold with an expiry is what stops inventory being blocked indefinitely by optimistic sales.
The relationship continues to handover, so the chase must be persistent and recorded rather than aggressive.
Recording terms at booking is what makes settlement a calculation rather than a negotiation.
Handover is the last impression and the most common source of dispute, and it is a process rather than a date.
Approvals with conditions are obligations, and they are usually held by whichever consultant obtained them.
Verity AI
Verity AI reads the same unit, booking, milestone and collection records the business runs on. It answers from your own projects, respects permissions, and can turn an answer into demands and follow-ups.
Verity / Ask
Verity AI only returns what the person asking has permission to see.
Without chasing
Each runs from the project and booking records at the point the condition is met.
When
A construction milestone is recorded as achieved
When
A demand passes its due date
When
A unit hold reaches its expiry
When
A unit is marked ready for handover
When
A booking is executed
When
An approval condition approaches its deadline
What you can understand
Sales, cash and construction from one chain of records.
Verity connects construction, sales and collection records. Accounting and statutory filing continue in your existing systems.
One system, different ways of seeing it
Everyone works from the same records, and each role opens on what they need.
Promoter
What have we earned and what have we collected?
Collectible value against demands raised, collection ageing, sales velocity, construction progress.
CRM head
Who is overdue and what have we said to them?
Ageing by customer, contact history, commitments made, escalations due.
Sales head
What can we actually sell?
Live availability, holds and expiry, price realisation, channel partner performance.
Project head
Which stages are late and what do they hold up?
Progress against programme, contractor performance, milestones pending, demands blocked.
Handover team
Which units are ready and what remains?
Inspections due, snags open by trade, rectification progress, dues outstanding.
Where it is used
Stage achievement generating demands for every unit on it, closing the manual join that costs weeks of collection.
Unit state as a record shared across direct sales and channel partners, ending stale availability lists and double bookings.
Balances aged with contact history, so a years-long relationship is chased persistently and defensibly.
Holds with expiry dates, so optimistic sales cannot block inventory indefinitely.
Terms recorded at booking, so settlement is a calculation rather than a negotiation across slabs and partners.
Snags as work with owners and dates, so handover is a tracked process rather than a date that slips.
Statutory approvals with their conditions and validity dates on the project record rather than with the consultant who obtained them.
Plain-language questions spanning construction, bookings, demands and collections, with actions assigned in the same step.
Getting there
Your accounting, statutory filing and design systems continue to run and are mapped during implementation. Projects, unit inventory, bookings, payment plans, partners and open demands are brought across, and Verity is introduced as the connecting operational layer.
Implementation runs about four weeks: discovery and mapping, configuration, migration, then an ongoing operations partnership.
Questions
Verity AI answers questions from your own unit, booking, milestone and collection records: which demands are unraised against achieved milestones and what they are worth, which customers are overdue with no follow-up recorded, what live availability looks like, which handovers are past their committed date. Each answer can become a demand or a follow-up.
Construction milestone achievement generates demands for every unit on that stage, closing the manual join between the site and the commercial process. Demands unraised against achieved milestones are cash the business has earned and not asked for, usually while borrowing to fund the same construction.
Unit state — available, held, booked, agreement executed — is a live record shared across direct sales and channel partners, with holds carrying expiry dates, so availability is current for everyone selling rather than a shared document that drifts.
Commission terms and slabs are recorded against the booking at the point it is made, so what is due is a calculation from records rather than a negotiation reconstructed across many partners.
Handover is a process — readiness, inspection, snags as work with owners and dates, rectification, re-inspection, documentation and dues settlement — rather than a committed date that slips with nobody owning the outstanding items.
No. Accounting and statutory filing continue and are mapped during implementation. Verity connects the construction, sales, demand, collection and handover records that sit around them.
Statutory approvals attach to the project with their conditions and validity dates, so obligations and renewals are tracked rather than held by whichever consultant obtained them.
A single project still runs the same chain from milestone to demand to collection to handover, and a break in that chain is proportionally more damaging to a smaller balance sheet.
About four weeks: discovery and mapping of the payment plans and construction stages, configuration of projects and unit inventory, migration of bookings and open demands, then an ongoing operations partnership.
It is cash you have already earned, sitting behind a manual step. Tell us how milestones reach your CRM today.